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Board of Directors & Staff

The Whittier Uptown Association Board of Directors is a volunteer group of individuals who are committed to the Uptown Whittier Business District members.  They are dedicated individuals who want to see the district flourish.  Being a Board member provides a wonderful opportunity to know other business owners and members of our community and learn the opportunities to promote their business.  Board Directors go through a vetting process and are voted into the Association and serve a 3-year term.

If you are interested in becoming a board member or would like to know more about how they serve the community call our office at (562) 696-2662 or download the Board Member Application and send to info@whittieruptown.org.

Board Members

Frank Medina

Frank Medina


ReMax Dynasty


Frank is a local business Partner of Re/Max Dynasty in the city of Whittier and has 21 years of experience in Real Estate Sales. He brings more than 21 years of Leadership skills, sales experience, executive management experience, and has trained over 300 agents since 2001 in sales skills, mindset, the Four Quadrant Personalities and how to run and maintain a high level of production to their businesses. Frank is also a member of NAHREP East Los Angeles Chapter and HSBA.Over the past years frank has volunteered his time for many Non-Profit Organizations, Plaza De Raza in East LA and giving back to the local children’s schools during Christmas providing toys. A member National Association of Hispanics Real Estate Professionals (NAHREP) East Los Angeles Chapter. And a current member of the Whittier Elk’s Club #1285 and Chamber of Commerce Whittier.

A native son to East Los Angeles and has been a resident of Whittier since 2000. Graduate of California State Los Angeles majoring in Business Administration – Managerial Operations. And a Graduate of Bishop Mora Salesian High School in East Los Angeles.

Justin Tipton

Justin Tiptons

Vice President


Justin is a local business owner of LivVoIP Inc. A telecommunications provider located in Uptown Whittier. He brings over 7 years’ experience as a business owner and entrepreneur, owning multiple small businesses throughout Southern California. After a few years of running his companies in Downtown Los Angeles and Newport Beach, he decided to open up an office in Whittier where he has resided for the past 12 years. He is an advocate of community service and has worked with several non-profits throughout the years that focus on the youth in Whittier and Los Angeles. Justin has always loved the energy and hometown feel of Uptown Whittier. He joined the Whittier Uptown Association as a board member January 2019.
Claudia Prado

Claudia Prado


Shop The Runway


I am a local business owner in the ever-blossoming community of Uptown Whittier.

Though I grew up in the neighboring city of Montebello, I currently reside in Whittier. As a home-owner and mother of two, I have my sight set on nothing but success. At the age of 19 I became an entrepreneur launching my online store, Shoptherunway.com, and later that same year I opened my first brick and mortar store in Sherman Oaks. I always envisioned planting my roots amid the shops in Uptown Whittier and in June of 2014 that vision became a reality. With my 12 Years of Retail experience, I have learned how to grow my business through social media, creative marketing, networking and customer service. I constantly continue to learn more by attending marketing seminars and classes, getting tips from other successful business owners on how to grow and bring more traffic to my store. My goal is use these skills to help bring business to Uptown by working together with other business leaders in the community. Thank you for your consideration.

Fabio Soto

Fabio Soto

Fabio Soto State Farm Agency


In 2006, I attended an event in Uptown Whittier that ultimately changed my life forever.  I met the most amazing person I’ve ever known who ultimately became my wife and mother to four wonderful children.

Having now been a part of the State Farm family since 2006 and an Uptown Whittier resident since 2013, I’m very excited to be able to operate my State Farm Insurance agency in this wonderful city. I’m a native to Los Angeles, born and raised in Echo Park.

I graduated from UCLA with a bachelor’s degree in Sociology.  I am committed to my faith, my family and my community.  As a local resident and business owner, my goal is to bring a unique point of view and perspective as a Whittier Uptown Association board member that will ultimately benefit local business owners in Uptown.

Jessica Heraldez

Jessica Heraldez



Jessica Heraldez the business owner of J. Anthony salon on Bright Ave. in Whittier, California. The salon has been in business for six years this last April. Jessica also works there as a full time stylist and has been a hair specialist for fourteen years. Shortly after Jessica opened the salon she moved to Uptown Whittier and was drawn to the sense of community this city has with their residents and businesses. She worked hard on first building the salon to fulfill her dream of being a business owner and then creating a positive environment for the employees and contractors that work at J. Anthony. She is eager to apply her years of experience and contribute back to this thriving community. Helping to create an environment that will not only attract more tourists but be beneficial to the current residents in promoting more growth to our city.
Marisa Sotomayor

Marisa Sotomayor

Board Member
Cielo Beauty Bar


A native of Los Angeles and a California State Licensed Esthetician, Marisa is an expert in the field of beauty. Her passion and commitment for beauty and healthy skin care is reflected through her work, extensive training, dedication and client relationships. Marisa has been working in the skincare and the beauty industry for 13 years and opened her first salon in 2014.

She is a huge advocate of community service and community participation while investing and enriching the lives of others.

Female User

Glendy Aldana

Board Director
The Rusty Monk

Bio Coming Soon

Male User

Rick Gonzales

Board Director
Spin Lounge

Bio Coming Soon

Female User

Veronica Franco

Providence Title

Bio Coming Soon

Whittier Uptown Office Staff


Olivia Rios

Operations Director


Olivia is the liaison between district business members, local government and with surrounding chambers and organizations. Responsibilities include planning and directing all operations, programs, activities, functions, and affairs of the organization. Reporting to the Board of Directors and its Executive Committee, she assists in leading the organization to fulfillment of its mission and vision. The Whittier Uptown Association represents a 22 block district with over 490+ merchants and members.
Cecilia Rodriguez

Cecilia Rodriguez

Marketing Coordinator

Bio Coming Soon